The product brands winning at retail all have one thing in common. Me.

I build the digital presence that creates demand — for your D2C channel, your retailers, and your brand long term. One specialist, embedded inside your business, executing everything.

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$200M+

Revenue influenced across client brands

100%

Executed personally

8 YRS

Product brand marketing experience

Brands I’ve Scaled

Real outcomes for real eCommerce businesses.

WELLNESS SUPPLEMENTS

$20M/year→$40M/year

Overall Brand Revenue

GYM SUPPLEMENTS

$2M/year→$20M/year

Overall Brand Revenue

FITNESS APP

60% YoY Increase

Digital Revenue Only

ACTIVEWEAR

Start up→$1.2M/year

Digital Revenue Only

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  • "We'd built a serious business through wholesale but our online presence was embarrassing compared to where we actually were as a brand. Emily cut through years of clutter and built something that finally demands attention. The digital side of the business now reflects what we've always been — we just couldn't show it before."

    — Lucy C., Founder · Brisbane, QLD

  • "The depth of knowledge Emily has across Shopify and Klaviyo alone is worth it. She doesn't just have opinions, she gets in and builds it herself. You can feel the passion in the work, and it shows in the results."

    — Jess M., Co-Founder · Melbourne, VIC

  • "What surprised me most was how well Emily balances brand equity with actually capitalising on opportunities. Nothing ever felt off-brand or reactive. The work is incredibly polished and it consistently represents us at the level we want to be seen."

    — Chloe R., General Manager · Sydney, NSW

  • "I'd been burnt by agencies before. Overpromised, underdelivered, and I never knew what they were actually doing. With Emily it was the complete opposite. She told me exactly what she was working on, why, and what it was going to do for revenue. I had more visibility into my own marketing than I ever had running it myself."

    — Tara K., Founder · Brisbane, QLD

  • "I almost hired a full-time marketing manager instead. I'm so glad I didn't. Emily needed zero onboarding, zero managing, and delivered results in the first 30 days that a junior hire couldn't have gotten to in 12 months. It's not even a comparison."

    — Nicole S., Founder · Gold Coast, QLD

Not sure if this is right for your brand? Start with a free audit.

I'll record you a personalised video breaking down exactly where your brand is losing consumer attention online and what I'd fix first. No pitch. No commitment. Just a real diagnosis.

Working With Me

Everything below is built and executed by me. Not briefed out, not delegated, not outsourced. Just one person completely embedded in your brand.

  • Everything starts with getting the foundations completely right. In the first 90 days I go deep into your brand and rebuild it from the ground up so every dollar spent on marketing actually works.

    • Brand identity & strategy — a full audit and rebuild of your brand identity, visual direction, tone of voice, and messaging so your brand is distinctive, consistent, and market ready

    • Buyer personas — detailed target audience and customer persona development so every piece of marketing speaks directly to the right person

    • Website optimisation — a full redesign and optimisation of your website for the best possible customer experience and conversion rate

    • Klaviyo rebuild — a complete rebuild of your email and SMS flows for best-in-class customer nurturing, retention, and revenue recovery

    • Paid media launch — Meta, Google, and/or TikTok ad strategy built and launched to drive immediate revenue growth

    • Organic content funnel — a content strategy built to support consistent Instagram growth and brand awareness

    • 12-month promotional calendar — a full year of campaigns planned around your industry's natural peaks and troughs, including sales events, product launches, and seasonal moments

    • Launch strategy — every promotion and product launch is strategised for maximum impact and revenue

  • With the foundations built and the formula proven, I focus on scaling your revenue at pace while protecting and growing your brand equity long term.

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